Home 9 Uncategorized 9 Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’

… s expansion efforts must include lifestyle products and other gear … the avid runner but also lifestyle products like its “dad … lane, or can it make “lifestyle” products, too?
Sheridan: We … absolutely think that lifestyle will be in our portfolio …

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